Biplano flies the Me to You flag in France

29/1/15: Carte Blanche Group today announces the appointment of Biplano to build a licensing programme for their iconic Me to You brand in France. 

Carte Blanche Group today announces the appointment of Biplano to build a licensing programme for their iconic Me to You brand in France.

Working closely with the Carte Blanche Licensing team, Biplano will manage the licensing, promotional and merchandising rights for the property, with plans to roll out across multiple product categories over the next few months and years.

Carte Blanche will work alongside Biplano to build awareness of Me to You in the territory through investment in brand building marketing campaigns across PR and Digital channels.

Guillem Rey, Biplano, France Country Manager comments, “We’ve watched the incredible growth of Me to You and the way that the little grey bear with a blue nose and patches has inspired friendship all over the world. As a non-media brand, Me to You has an amazingly diverse appeal, across all demographics and we are sure that this classic brand will capture the hearts of our nation”.

Stephen Haines, Carte Blanche Group Chairman & Founder adds, “Twenty years on from its original conception, it’s exciting to be further building and strengthening the Me to You brand internationally. Working with Biplano is a fantastic opportunity to expand Me to You across new product categories and I feel sure that their superb experience will be invaluable in such an important growth market."

Biplano will officially launch the Me to You brand at the Kazachok Licensing Forum which takes place between 8th & 9th April, bringing the enduring appeal of Me to You and its signature character, Tatty Teddy, to new fans.