Carte Blanche sign global deal with Pudsey the dog!

22/7/14 Carte Blanche Group announced they have signed a major global licensing deal with Ashleigh Butler and ROAR Global to create the Pudsey the Dog brand.

Pudsey the Dog – along with his owner and trainer Ashleigh Butler - shot to fame in May 2012 as the winner of the sixth series of Britain’s Got Talent with an astonishing 14.5m viewers watching his triumph. Since then, Pudsey the Dog has become a four-legged phenomenon who is now, quite simply, one of the world’s most famous dogs.

The eight-year-old Border Collie, Bichon Frise and Chinese Crested Powderpuff cross has starred in UK TV programmes including That Dog Can Dance for ITV1 and Who Let the Dogs Out for CBBC. He also flew to the US to appear on both America’s Got Talent and The Tonight Show With Jay Leno. Most recently, he even made the transition to the big screen with the launch of his very own film, Pudsey The Dog: The Movie, which was produced by Vertigo Films and was released in cinemas nationwide on July 18th.

Carte Blanche are best known for their phenomenally successful Me to You brand which continues to capture the hearts of thousands of fans all over the world with a successful licensing programme. Recently, the company has also been involved in a number of licensing initiatives, including a collaboration with Mind Candy and their Moshi Monsters brand. The partnership with Pudsey the Dogwill see Carte Blanche create a new range of plush, gifts and greeting cards as well as representing Pudsey the Dog globally across an entire consumer product and digital portfolio.

Ashleigh Butler said: “I’m thrilled at the prospect of Pudsey coming to life in a range of consumer products. Pudsey and I share a very special relationship and it’s lovely to know that other people will now get to know the lovable, cheeky character that plays such an important part in my life.”

Founder and Chairman of Carte Blanche, Stephen Haines, said: “This year is an exciting one for Pudsey the Dog and we can’t wait to apply our expertise in creating much loved characters that stand the test of time to build a new brand inspired by Ashleigh and Pudsey”.

Professor Jonathan Shalit OBE, ROAR Global chairman and Ashleigh and Pudsey the Dog’s manager, said: “Tom Cruise and Brad Pitt have never had their names in the title of a movie – but Pudsey has. This is the popularity and stature of Pudsey. And now he is taking his popularity to the next logical step – with Carte Blanche, the experts in their field. ”

Stephen Mills, Licensing Manager at Syco Entertainment, who negotiated the partnership, added: “When considering the long-term plans for any brands and talent we only consider working with industry leaders. In Pudsey the Dog’s case, Carte Blanche were the perfect fit.”